Case studyCustom home builder · Clarksville, TN
Homefront Builders
A luxury custom home builder with 20+ years in Middle Tennessee needed a website that feels as premium as the homes they build.
The challenge
Homefront builds luxury custom homes. Their site had to match that standard and make a complex build process feel simple and trustworthy.
The approach
A cinematic, image-led design with an interactive nine-step build process, a floor-plan library, current builds, warranties and a blog they can update themselves.
The result
A site that sells the experience before the first meeting — and turns browsers into build consultations.
What we built
Cinematic heroA full-bleed video hero that sets a luxury tone from the first second.
Floor-plan libraryThe Cypress, Dogwood, Harmony, Magnolia and Myrtle, each linked to current builds.
Interactive build processA nine-step explorer that walks families from first meeting to move-in.
Current buildsListings the team can update as new homes break ground.
Custom Care & warrantiesA dedicated section for warranty support and scheduled maintenance.
Blog & newsletterConstruction updates and market insights that keep buyers coming back.
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